Type above and press Enter to search.

Home » Cover letter examples » Sales Representative

Best Sales Representative Cover Letter Example for 2025

Being a sales representative requires a variety of skills and talents. Here’s a sales representative cover letter example to show off the skills that make you a great sales rep.

Ho Profile
By Ho
Build my cover letter Browse examples
coverletter-article-hero-desktop

Our customers have been hired by:*Foot Note

Cover Letter for a Sales Representative

As a sales representative, it’s important that you understand your industry, show you can meet quotas, work with a sales team, and understand how to craft a sales pitch. A great place to show an employer that you can do all of these tasks is through a sales representative cover letter. Here’s how you can write a better cover letter for your next job application.

CREATE YOUR LETTER

Sales representative cover letter example

A short sales representative cover letter sample can be a great way to learn more about what you should include in your cover letter. Here’s a great example to start with.
Dear Mr. Smith,

As a sales professional, I have been working for over 10 years to ensure the success of the companies I work with. I have been a salesperson at four separate organisations, including work as a sales associate, sales manager, and general sales rep. And in all of these sales positions, I have built sales experience that allows me to sell just about anything to anyone. This is why I’m excited to apply for the sales representative position at [Company Name].

I have consistently exceeded sales goals at all sales positions I have held, and have won numerous “Sales Representative of the Month” awards at previous jobs. I pride myself on my work ethic, and my communication skills allow me to work well with both my team members and my clients. Additionally, my prospecting work has helped my most recent company gain 35 new clients over the past year.

I believe that I am the best person to help your company continue to thrive in sales. Please let me know when we can sit down and talk about what I can bring to the table for your company.

Sincerely,
Cara Barrientos

Build my Cover Letter

Tips for writing your sales representative cover letter using this example

One of the most important points to remember is that you need to make a good first impression. Start with the hiring manager’s name and avoid a generic introduction such as “To Whom It May Concern” or “Dear Hiring Manager.” From here, you can start writing the rest of the cover letter.
 
First paragraph: Introduce yourself with a hook and list your best achievements
The hook is an important part of writing any cover letter, and this includes a sales representative letter. The applicant starts this cover letter template with the fact that she’s been in the field for over 10 years, and describes the multiple areas of sales. She also notes that she’s good at selling “just about anything to anyone,” and introduces the position she’s applying to.
 
Second paragraph: Give more information about how you’re the best fit for the job
In the second paragraph, get into more specifics about your achievements and talents. Scan through the job description and see if there are any traits and skills that you can include. This example features achievements in prospecting, which makes it a good match for any sales job that stresses this function.
 
Third paragraph: Call to action
Finish your letter by summing up why you think you’re the right person for the job, and close with a request for further contact (e.g., “Please let me know when we can sit down”).

Build my Cover Letter

FAQ: Sales representative cover letter

Have questions? We’re here to help.

Do I need a cover letter to get a sales representative job?

Even if you already have a sales representative CV, it’s still a good idea to write a professional cover letter to go along with it. During your job search, you’ll likely be competing against many job seekers, some of whom may have similar qualifications. A strong cover letter helps you stand out by giving more context to your skills and accomplishments and giving you the chance to explain how your abilities fit the role. Use the CVHelp cover letter builder to create your cover letter more effectively.

How long should my cover letter be to get a sales representative job?

Cover letters should usually be around three-quarters of a page long. This is long enough for you to explain all the reasons you’re the right person for the job, but not so long that it takes a hiring manager’s patience.

Does this cover letter example work if I don’t have a lot of experience?

If you don’t have much formal experience in a given industry, you can still use this cover letter as an example. Remember, recruiters are looking for relevant experience. For you, this may include something like experience at a sales-adjacent job, a demonstrated ability to interact and work with others from a different position, extracurricular or educational experience through an MBA, or something else.

Couldn't find the answer you're looking for?

You can always contact us.

Ho Profile
WRITTEN BY Ho

Ho is a Certified Professional Resume Writer (CPRW) and editor with two decades of experience in content strategy, creation, and development. He holds a Master’s degree in Creative Writing from Johns Hopkins University and his background includes experience aiding military veterans as they transition to civilian careers.

Blue background

Move your cover letter to the top of the yes pile!

Get Started