Whether you want to be a brand manager or social media marketing specialist, the right marketing CV is key. Follow our CV tips and examples.
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If you like to exercise creativity, have great problem-solving skills and can strike up a conversation with almost anyone, being a marketing professional could be just the career path for you. Knowing what to include in a marketing CV can be tricky, but our examples and tips can provide guidance and inspiration.
Marketing is one of the most competitive and desirable industries; it’s also a varied and versatile industry with plenty of opportunities. This means that your professional CV needs to showcase your skill set and relevant experience if you want to land the best jobs. These are some of the most common job titles you can get with a great marketing CV:
Depending on the role you want and your experience level, your CV will vary in length and content.
Whether you want to manage several clients or looking to be a part of a larger marketing team, this basic CV structure is perfect for marketing roles.
Your header will be at the very top of the CV and should contain your full name, phone number and professional social media links, such as your LinkedIn profile. Because marketing is often a creative role, you can use slightly more creative CV templates if you want to. Our CV builder can help with this.
Beneath the header, you should have either a CV summary or a CV objective. A CV summary is a personal statement that summarizes the key skills, qualifications and key achievements that make you ideal for the job you are applying for. In contrast, a CV objective statement is a statement of intentions and career goals as well as major skills. This makes it best for those who lack work experience.
Any marketing CV skills section should include 8 to 12 bullet points that contain the most relevant marketing skills a job seeker has. These can include hard and soft skills. Review the job description to identify key skills. These are some of the most commonly listed soft and hard skills for marketing CVs:
Your work experience section should include up to 10 years of experience presented in reverse-chronological order, with your most recent job listed first. Remember that you can also list internships and volunteer work as long as they feature skills that match the job you’re applying to. For each job provide the job title, company name, employment dates and 3-5 bullet points describing the role and your achievements.
Your education section should include your most appropriate and advanced academic qualifications. For example, if you have a degree in digital marketing you will not need to list your GCSEs. Provide the title of the academic award, the awarding institution, and the year you gained the qualification.
Professional certifications should be listed separately from traditional academic qualifications. For example, if you have a digital marketing degree this should be listed in the education section, but if you have completed an SEO proficiency certification, you should list that in the certifications section.
If you have little first-hand experience in writing CVs, considering relevant marketing CV samples can be helpful. As well as providing an overview of the skills, qualifications, and job titles that are most often listed in marketing CVs, reading example CVs can help you to think outside the box.
Marketing is a creative industry. Being able to take others’ ideas and bounce off of them is, of course, a core skill in a marketing role. Using CV samples to help you create the most effective possible job application is just one way in which you can showcase your marketing skills.
If you want to stand out from the rest of the applicants, every part of your CV needs to provide the recruiter with all the information they need to make a hiring decision. Your CV is a chance to showcase your writing and communication skills, so put these tips to good use:
Passive language is a killer for CVs. If you use passive phrases, like “Was responsible for,” you will seem unenthusiastic. If you use action verbs like “created” or “implemented,” however, you will seem like the kind of candidate who takes ownership of their role and success.
Rather than being vague about your accomplishments, use metrics like percentages to be specific. Saying, “Created a campaign that improved sales” is nice, but “Planned and executed a marketing campaign that increased the sale of targeted lines by 20%” is much better.
Applicant tracking systems (ATS) are very common and influential in the hiring process. By including soft skills as well as hard skills and reading the job description for keywords to include in your CV you will increase your chance of actually passing ATS and having your application seen by a hiring manager.
Marketing is highly competitive, so you should always provide a tailored cover letter. This is one of the easiest ways to distinguish yourself from other applicants. This will also let you provide extra information directly to the hiring manager. Reading some cover letter examples to give you inspiration for your own!
If you have no formal work experience, it is still possible to get a job in marketing. Just focus on relevant academic and non-professional experience as well as your key skills. Digital skills are in particular demand right now and can give you an edge!
It is a great idea to tweak your CV and cover letter for each new job application. Doing this will give you the best chance of success. To get the best results, read the job description and look at which skills and qualifications are listed as necessary. Consider these as keywords and focus on including them in your CV where appropriate. For example, if the job description notes raising brand awareness as a key part of the role, give examples of how you have done this in the past.
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