The Best Marketing Cover Letter Examples

Writing a cover letter for a marketing job application is a matter of skill. This example will help you to showcase your marketing skills and land a new job.



Best Marketing Cover Letter Example

Marketing is fast-paced, competitive and ever-evolving. From traditional newspaper and TV marketing to social media marketing and digital marketing, recruiters are seeking creative job seekers. If you want to land a role as a marketing manager or specialist, you will need a CV and professional cover letter. The CV builder can help you write an effective CV. But in this article, you will learn how to write your best cover letter.

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Marketing Cover Letter Example

An effective cover letter supplements a job application by providing relevant, additional information. Use this sample to help you to write your own:   
Dear Mr. Smith,   
I would like to register my interest in the marketing position at Company Name that is posted on the company website. As a marketing professional with 20 years of experience, I specialize in creating robust, dynamic marketing strategies, based on strong market research, that get results. I pride myself on having strong communication skills and acting as an effective part of a larger marketing team. 
In my previous role at Company Name, I oversaw five successful marketing campaigns that utilized SEO, social media marketing, email marketing and traditional TV marketing. All five campaigns increased brand awareness. The fourth campaign, for the lingerie brand XYZ, was particularly successful. Following a social media-based campaign, the brand experienced a 60% increase in traffic and a 35% increase in sales.   
I believe that my varied experience and extensive education make me the best candidate for this marketing role. I will be available to discuss this role at your convenience. 
Yours sincerely,   
Clarence Rand   
This is a strong cover letter example that can be adapted for entry-level roles, such as that of a marketing assistant.

Tips for Writing Your Marketing Cover Letter Using This Example

Begin your cover letter by adding your name and contact information at the top of the page. Include your phone number and email address. You can also include your professional social media links, such as your LinkedIn profile. Then, open the cover letter with the hiring manager’s name and a personalized salutation (e.g., “Dear Mr. Smith”). This shows you have taken the time to do research. Though this is a small detail, it will help you to stick in the recruiter’s mind.


Next, you will want to write your cover letter following this standard cover letter format:

First paragraph: Introduce yourself with a hook and list your best achievements

In the first paragraph, you want to hook the recruiter so that they want to read your entire job application. List your best accomplishments and skills to show you are a strong candidate for the role. In this cover letter example, the applicant notes that he has 20 years of experience in marketing, as well as strong communication and teamwork skills.

Second paragraph: Give more information about how you’re the best fit for the job

Your cover letter should include at least one specific achievement that proves your skill set. This can be a professional achievement such as the one listed in the sample, or an academic one if you are a recent graduate. Use specific metrics such as percentages to give the recruiter a firm idea of your capabilities. 

Third paragraph: Call to action

The final paragraph of your cover letter is the call to action. This is another opportunity to convince the recruiter that you are the perfect candidate and to entice them to call you to schedule a job interview. In this example, the applicant states he is available to discuss the role at the recruiter’s convenience. End your letter with a professional sign-off, such as “Sincerely” or “Best regards.”

If you include these three components in your cover letter you will certainly make an impression. To get the best results you should personalize your cover letter for each new job application. These small details can make or break a job search! 

FAQ: Marketing Cover Letters

Q: Do I really need a cover letter to get a marketing job?

Unless the job posting states otherwise, you should always include a cover letter with an application. Your cover letter offers a unique chance to connect with the hiring manager directly. What’s more, you can expand on your professional experience. This makes it easy to fill gaps in your CV and distinguish yourself. Consider using CV templates to ensure proper formatting. 

Q: How long should my cover letter be to get a marketing job?

Generally, a cover letter should be one page or less. However, three-quarters of a page is ideal. This should be a short, easy-to-scan cover letter. If your cover letter is less than one-half page, the recruiter may get the impression that you are either unqualified or didn’t take the time to write a good cover letter. If it’s longer than three-quarters of a page, you risk a busy recruiter not taking the time to read your entire application.

Q: Does this cover letter example work if I don’t have a lot of experience?

You can still implement the key features of this marketing cover letter sample if you lack work experience. All you have to do is give examples of your skill set and achievements from academic or volunteer work. Read the job description carefully to identify the skills and qualifications that are most important to the hiring team. Then include these skills and qualifications in your cover letter.


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