The Best Marketing Cover Letter Examples

An effective cover letter supplements a job application by providing relevant, additional information. Use this sample to help you to write your own:   

 

Dear Mr. Smith,   

 

I would like to register my interest in the marketing position at Company Name that is posted on the company website. As a marketing professional with 20 years of experience, I specialize in creating robust, dynamic marketing strategies, based on strong market research, that get results. I pride myself on having strong communication skills and acting as an effective part of a larger marketing team. 

 

In my previous role at Company Name, I oversaw five successful marketing campaigns that utilized SEO, social media marketing, email marketing and traditional TV marketing. All five campaigns increased brand awareness. The fourth campaign, for the lingerie brand XYZ, was particularly successful. Following a social media-based campaign, the brand experienced a 60% increase in traffic and a 35% increase in sales.   

 

I believe that my varied experience and extensive education make me the best candidate for this marketing role. I will be available to discuss this role at your convenience. 

 

Yours sincerely,   

Clarence Rand   

 

This is a strong cover letter example that can be adapted for entry-level roles, such as that of a marketing assistant.

Begin your cover letter by adding your name and contact information at the top of the page. Include your phone number and email address. You can also include your professional social media links, such as your LinkedIn profile. Then, open the cover letter with the hiring manager’s name and a personalized salutation (e.g., “Dear Mr. Smith”). This shows you have taken the time to do research. Though this is a small detail, it will help you to stick in the recruiter’s mind.

 

Next, you will want to write your cover letter following this standard cover letter format:

First paragraph: Introduce yourself with a hook and list your best achievements

In the first paragraph, you want to hook the recruiter so that they want to read your entire job application. List your best accomplishments and skills to show you are a strong candidate for the role. In this cover letter example, the applicant notes that he has 20 years of experience in marketing, as well as strong communication and teamwork skills.

Second paragraph: Give more information about how you’re the best fit for the job

Your cover letter should include at least one specific achievement that proves your skill set. This can be a professional achievement such as the one listed in the sample, or an academic one if you are a recent graduate. Use specific metrics such as percentages to give the recruiter a firm idea of your capabilities. 

Third paragraph: Call to action

The final paragraph of your cover letter is the call to action. This is another opportunity to convince the recruiter that you are the perfect candidate and to entice them to call you to schedule a job interview. In this example, the applicant states he is available to discuss the role at the recruiter’s convenience. End your letter with a professional sign-off, such as “Sincerely” or “Best regards.”

If you include these three components in your cover letter you will certainly make an impression. To get the best results you should personalize your cover letter for each new job application. These small details can make or break a job search!