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As a social media whiz, marketing other people’s products and services should come naturally—but how well can you market yourself to a potential employer? The CV is your first opportunity to showcase your skills in social content creation and convince the hiring manager to offer you an interview.
This guide will show you:
The structure of your social media CV will vary depending on your chosen CV format. There are three options:
No matter what structure you use, your CV will contain these sections:
The professional summary is best if you already have several years of experience working with social media content. You can use the career objective if you’re at the starting point in your career and prefer to emphasise your skills.
While soft skills are important, it’s best to focus on role-specific hard skills given the technical nature of social media management. Some hard skills you might mention are:
You can also list software you are competent with, including:
Unless the job posting says not to, always include a cover letter with your application. The cover letter allows you to give further details about your key skills and experiences. It’s also a great way to show employers how you fit the role’s needs.
If you lack professional experience, you can still write a strong CV by focusing on any extracurricular experiences as a volunteer or intern. Certifications are another good way to show your abilities and can be included in the education section. Finally, include some of the desirable skills mentioned in the job description in your skills section.
Always adapt your CV to each new role you apply to. If you’re applying to a social media marketing agency, for example, you’ll need to show you can work across various social media accounts. As an in-house social media marketer, on the other hand, you should highlight your ability to work with brands and build an online community over time.
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