Write a public relations CV using these examples

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Table of Contents

  1. How to write a CV for public relations
  2. Job opportunities that can use public relations CV
  3. Structure of a public relations CV
  4. Dos and don’ts for a public relations CV
  5. FAQ: Public relations strategist CV

How to write a CV for public relations

As a public relations (PR) strategist, you are responsible for planning, developing and executing activities and publicity campaigns that protect and enhance the reputation of a particular company. Therefore, specific skills are needed, such as effective writing and communication, critical and analytical marketing sense, and networking. A PR also needs to address journalists, analysts and other members of the media to promote an industry’s message in public. Therefore, a public relations strategist’s CV must demonstrate these skills and experience.

Our public relations professional CV writing guide will reveal:

  • Job opportunities you can apply for as a public relations strategist.
  • What job essentials you should keep in mind before writing your public relations CV it is essential to know what hiring recruiters of reputable businesses scrutinize to hire an ideal candidate.
  • How to display your communication and interpersonal skills, work experience and certifications on your public relations CV.
  • Dos and don’ts for writing a public relations CV, whether you’re creating a CV from scratch or using CV templates with a CV builder.


Job opportunities that can use public relations CV

There are several job prospects to land as a PR executive. Below are various career paths you can choose from:

  • Public relations specialist
  • Public relations manager
  • Chapter relations administrator
  • Director of public affairs
  • Executive assistant
  • Social media specialist
  • Social media analyst
  • Media relations
  • Media marketing
  • Media outreach
  • Program ooordinator
  • Event coordinator
  • Public information assistant
  • Technical writer

Structure of a public relations CV

Header 
 
The best approach to follow while writing the header is to write your name and “Public Relations Strategist” or your most recent PR title alongside it. Then list your phone, email, city name and any social media links, such as LinkedIn, that will give your CV credibility for public relations jobs.
 
Personal statement or CV summary
 
The overview of a public relations CV should communicate your competence. Refer specifically to your top experience, training, and core skills to stand out. These CV examples will help you write the perfect PR CV.
 
Skills
 

Adding a skill section that highlights your credibility helps your CV to stand out. When formatting, consider using bullet points for easy reading. Some of these critical skills are highlighted below to help showcase your PR skills, which will help you land entry-level to manager-level positions.

  • Taking initiatives in campaign strategies; Planning, developing and implementing PR strategies, activities, public relations campaigns and social media campaigns.
  • Writing and producing press releases, press kits and presentations for various media outlets.
  • Public speaking and communication skills
  • Market research.
  • Collaboration
  • media coverage and analysis
  • Exceptional written and verbal skills.
  • Creative approach
  • Time management

Work experience 

 
Include in this section all of your relevant past PR professional experience, including the dates of your employment, job title, company name and location, with a few bullet points highlighting your top responsibilities and achievements for each job.
 
Education, training and certifications
 
Share your top education credential (e.g., university degree) as well as all of your certifications and training you have that can enhance your PR CV. Include details on each certification, and add additional details about specific certifications such as the name of the certifying body, year and location.


Dos and don’ts for a public relations CV

Dos:

  • Focus on collaborative skills. You will want to share your ability to focus on collaborative issues, exceptional skills in crisis communications, and implementation of the company’s vision, all in an easy-to-read CV format.
  • Do add licensing and certifications. Include all licenses, continuing education, and years of experience in your PR CV in the certifications section in chronological order.

Don’ts:

  • Don’t forget to proofread your PR strategist’s CV once you are done writing. Review your CV and let a trusty person look over it for any mistakes. 
  • Don’t write a CV that doesn’t address the specific job opportunity. Tailor your CV to what the specific job needs. This helps your CV to pass all tests hiring managers may use. For example, the recruiters may have applicant tracking systems that target specific keywords to filter out the best of all the applicants.

FAQ: Public relations strategist CV

Q: How do I describe my PR experience on a CV?

When describing your PR experience on your CV, it is essential to be specific. If you have been responsible for writing press releases or managing social media accounts, list these responsibilities. You may also want to list any awards or commendations you have received.

Q: What is the difference between PR and marketing?

Public relations manages the spread of information between an organisation and the public. This includes creating and managing relationships with the media, customers and other stakeholders. PR helps build trust and credibility for a company by sharing its story with the right people.

On the other hand, marketing is focused on promoting a product or service. It involves creating marketing materials such as ads, brochures and website content and planning and executing marketing campaigns. Marketing aims to increase sales by convincing people to buy a product or use a service.

Q: What experience do you need in public relations?

Public Relations is a field that people can enter with little experience, but you will need to learn on the job to be successful. Many people in PR have degrees in communications, journalism, marketing or business. 

However, if you have strong writing and communication skills, are creative, and understand social media and how it works, you can be successful in PR with little formal education. 

It is essential to understand the client’s or company’s needs and wants and craft a message that will resonate with their target audience. You also need to be able to think on your feet and come up with ideas quickly. In addition, it is helpful to have some knowledge of graphic design so you can create visual materials that help get your message across.

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