Top Digital Marketing CV Examples & Tips for 2025

Digital marketing refers to any marketing endeavour that’s performed online. In fact, many marketing campaigns are entirely digital these days. With so many strategies and content management concepts to know as a digital marketing specialist, here’s how you can present your best qualifications in a digital marketing CV, using these tips and CV examples.

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If you’re hoping to get a job in any of these areas, you could benefit from a digital marketing CV:

• Email marketing expert
• SEO expert
• Online marketing specialist
• E-commerce expert
• Content marketing expert
• Marketing team member
• Digital marketing manager
• General marketing professionals

If your job involves selling something online, you may be considered a digital marketing specialist or expert, depending on experience.

So, what are recruiters looking for when you write your digital marketing manager CV? Here are some important elements to include in your CV.

Professional summary or career objective

The first section that a recruiter will typically read in any CV format is the professional summary or career objective. It showcases your absolute best achievements and metrics in a 2-3 sentence paragraph. Although it’s positioned at the very top of your CV, we suggest you write it after your CV is completed. That way, you can look through your information and highlight your best CV skills and achievements. An impressive professional summary or career objective convinces the hiring manager to continue reading.

Work history

Even if you’re applying for an entry-level job position, the experience section is where you prove your qualification for the job. If you have little relevant work experience, include volunteer, academic and internship experience that features skills and achievements that apply to the job.

Skills

This section helps hiring managers determine whether you have the skills to meet the job requirements. Did you know that digital marketing is considered a high income skill? With that in mind, here are some digital marketing skills to consider:

• Social media
• Google Analytics and Google Ads
• Adobe Photoshop
• Search engine optimisation (SEO)
• Search engine marketing (SEM)
• Brand awareness
• Conversion rates
• Content writing
• Digital media marketing
• Project management
• Digital marketing campaign management
• Automation
• Creating email campaigns
• Basic HTML
• Lead generation
• Market research
• Pay-Per-Click (PPC) campaigns

Narrow down your skills to the best hard skills and soft skills you possess. You’ll generally want to Include 5-6 digital marketing skills that show off your marketing experience.

Education

In this section, include your highest level of education completed, the year you graduated and your field of study, such as business administration or marketing communications. If you are still in school, include your expected date of graduation and your field of study.

Certifications

Listing any related certifications you have like the Google Analytics IQ Certification and Hootsuite Social Marketing Certification can be an effective way for you to show off your abilities with specific tools, especially if the company you’re applying to requires the use of these tools.

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In your digital marketing CV, you’d want to use the right wording and structuring to best highlight your marketing skills. CVHelp’s digital marketing CV examples can offer you a great start in writing your CV. Find examples in a similar marketing role as yours, so you can benefit from how others have organised their CVs.

Here are a few tips for writing your digital marketing CV:

• Don’t just focus on a single element of digital marketing. Most digital marketing jobs require a broad spectrum of skills, so it’s important that you list relevant skills on your CV.
• Use CV templates to create a better document. It gives you a great advantage over other candidates by using the CVHelp CV templates.
• Make sure your CV includes the CV sections listed in this article. They’re the sections that hiring managers (as well as the applicant tracking systems (ATS) they use to scan CVs) are looking for.

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