Type above and press Enter to search.

Home » Cover letter examples » Sales Associate

Sales Associate Cover Letter Examples for 2025

Write a persuasive sales associate cover letter and secure an interview letter using this example along with our tips and an intuitive cover letter builder.

Ho Profile
By Ho
Build my cover letter Browse examples
coverletter-article-hero-desktop

Our customers have been hired by:*Foot Note

Sales associate cover letter example

Sales Associate Cover Letter Example

Sales associate cover letter sample

If sales is all about persuasion, then an effective sales associate cover letter must do an excellent job of convincing the hiring manager that you are the perfect fit for the job. You won’t be able to get your foot in the door without writing a good cover letter that highlights your work experience and sales skills.

This guide will show you:

  • A great sales associate cover letter template to use as inspiration
  • Why a professional cover letter is crucial to any job application
  • Some simple steps to creating the best cover letter for a sales associate position

CREATE YOUR COVER LETTER

A great sales associate cover letter template

It can be intimidating to know where to begin with a cover letter. Use this sample as a guide toward building your cover letter to impress any sales recruiter.
[Your name]
[Your address]
[Your phone number]
[Your email address]
[Your LinkedIn link]

[Today’s Date]

[Company name]
[Company address]
[Phone number]
[Hiring manager’s email address]

Dear [Mr./Mrs./Ms. Name],

I am applying for the role of sales associate at [company name]. With my expertise and communication skills, I have a proven track record of using my product knowledge and customer service skills to exceed sales targets. I would be a valuable asset to your organisation and am keen to have the opportunity to help [company name] meet its sales objectives.

In the course of my former position at [company name], I used my interpersonal skills to develop key relationships with teammates and customers alike to drive success. Using various sales techniques, I assisted the team in both winning and maintaining business.

My former managers were particularly impressed with my upselling techniques. At [company name], I was able to:

  • Receive an average 95% satisfaction rate from feedback surveys
  • Achieve 140% sale targets in 4 consecutive months
  • Generate an additional $500,000 in revenue for the company

I am excited by the ambitious plans for growth and expansion and wish to bring my skills to contribute to your success story. Having recently led a small sales team. I would love to discuss the opportunity for career progression.

Thank you for taking the time to review my application. Please find attached my professional CV for a more in-depth account of my work history and achievements. I look forward to speaking with you to discuss the role further.

Sincerely,
[Your name]

Build my Cover Letter

Cover letter writing tips using this example

First, consider using our cover letter builder to help create a professional cover letter for a retail sales associate, sales representative, or sales associate position. Whether you’re using our builder or creating your own letter from scratch, keep these five tips in mind:

1. Supply your contact information in the header

You must make it as convenient as possible for the hiring manager to contact you. So, place your contact information in the header to be prominently visible. Here are the contact details you should include:

  • Full name
  • Phone number
  • Email address (Gmail or other professional email address)
  • Address
  • Professional profile or portfolio links, such as a LinkedIn profile

2. Always tailor your cover letter

Each cover letter should be different to show you are the perfect fit for the role. In the sales associate cover letter sample, the cover letter format is tailored to the job posting. This allows you to use keywords explicitly mentioned in the job description. For instance, if the job posting makes a point of prioritising performance metrics, provide evidence of your sales performance. If lead generation is critical, focus on that.

3. Introduce yourself with your main achievements
Get straight to the point by outlining your career highlights in the introduction. Establish that you have the sales credentials to succeed in the role. This quickly frames you as a viable candidate for the hiring manager.

4. Use the main body to demonstrate you are the right fit
Expand on your introduction by giving some more details in the main body of the text. Here is where you should give some evidence of your sales performance, including feedback from previous managers, if relevant. You can do this using bullet points to keep it concise, as you can see in our example above. Highlight how you will fit into their company because of your previous industry experience or your closely aligned goals.

5. Sign off with a call to action
In your final paragraph, thank the recruiter for their time, but show your eagerness with a call to action. Invite the hiring manager to take the next step to look at your CV, give you a phone call to discuss your application, or schedule an interview. As a salesperson, you know how important the call to action is to initiate the next phase.

Build my Cover Letter

FAQ: Sales associate cover letter example

Have questions? We’re here to help.

Do I need to write a cover letter?

An effective cover letter is a necessary component of any serious job application. Applications to sales positions without one usually aren’t considered. It is your opportunity to set yourself apart as a candidate and help draw the line between your skills and experience and the role, outlining your suitability for the recruiter.

How long should my cover letter be?

A good measure for your cover letter’s length is around three-quarters of the page. Recruiters are busy people, so don’t bombard them with unnecessary information. Recruiters will ask you for additional information if they need it at the interview stage. If you follow our template, you should have no trouble keeping your cover letter concise and to the point.

Does this cover letter example work if I don’t have a lot of experience?

You can still use this sales associate cover letter template even if you’re an entry-level candidate. Simply swap out references to professional sales experience and focus on the key skills you possess. It can be more challenging to build your credibility without sales experience, so ensure you clarify how your skills will help you in the sales role.

Couldn't find the answer you're looking for?

You can always contact us.

Ho Profile
WRITTEN BY Ho

Ho is a Certified Professional Resume Writer (CPRW) and editor with two decades of experience in content strategy, creation, and development. He holds a Master’s degree in Creative Writing from Johns Hopkins University and his background includes experience aiding military veterans as they transition to civilian careers.

Blue background

Move your cover letter to the top of the yes pile!

Get Started