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If sales is all about persuasion, then an effective sales associate cover letter must do an excellent job of convincing the hiring manager that you are the perfect fit for the job. You won’t be able to get your foot in the door without writing a good cover letter that highlights your work experience and sales skills.
This guide will show you:
My former managers were particularly impressed with my upselling techniques. At [company name], I was able to:
I am excited by the ambitious plans for growth and expansion and wish to bring my skills to contribute to your success story. Having recently led a small sales team. I would love to discuss the opportunity for career progression.
You must make it as convenient as possible for the hiring manager to contact you. So, place your contact information in the header to be prominently visible. Here are the contact details you should include:
2. Always tailor your cover letter
An effective cover letter is a necessary component of any serious job application. Applications to sales positions without one usually aren’t considered. It is your opportunity to set yourself apart as a candidate and help draw the line between your skills and experience and the role, outlining your suitability for the recruiter.
A good measure for your cover letter’s length is around three-quarters of the page. Recruiters are busy people, so don’t bombard them with unnecessary information. Recruiters will ask you for additional information if they need it at the interview stage. If you follow our template, you should have no trouble keeping your cover letter concise and to the point.
You can still use this sales associate cover letter template even if you’re an entry-level candidate. Simply swap out references to professional sales experience and focus on the key skills you possess. It can be more challenging to build your credibility without sales experience, so ensure you clarify how your skills will help you in the sales role.
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