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As a PR professional, you know how to craft a positive public image for your clients. But can you do the same for yourself? A cover letter is a crucial step in your job search, explaining why you’re the best fit for the role and persuading the recruiter to offer you an interview.
This guide will show you:
You should also reference specific hard skills, which will vary depending on the role. Some of these skills might include:
Mention two or three skills related to the job posting in your cover letter. In the example above, you can see the candidate chooses to emphasise interpersonal skills and media relations abilities.
Unless the job posting explicitly says not to, always include a cover letter as part of your job application. The cover letter is your chance to illustrate your key skills related to the role. It can also be used to explain any employment gaps on your CV.
Aim to fill three-quarters of a page with your public relations cover letter. This is around 250–350 words. If you’re struggling to keep to this length, use a role-specific public relations cover letter template from our cover letter builder. Our cover letter designs will provide you with a set structure that’s proven to work.
A job seeker without much work experience can use the example above as a template for their cover letter. Focus on your experience as a volunteer or intern within the public relations field. Failing that, discuss any education or training that has prepared you for the role.
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