The Best Product Manager Cover Letter Example

A professional cover letter can help you stand out from the crowd. Use this guide to write a Product Manager cover letter to help you secure your dream role today!



Table of Contents

  1. Product manager cover letter example
  2. Product manager cover letter sample
  3. Great product manager cover letter example
  4. Product manager cover letter tips using this example
  5. FAQ: Product manager cover letter example

Product manager cover letter example

Product Manager Cover Letter Example

Product manager cover letter sample

A product manager oversees the life cycle of a product. This means you need to be involved in every stage of bringing a product to market, from product design to testing, from launches to ongoing analysis. 

However, before you get to satisfying customers, you’ll have to satisfy the hiring manager. Do this by writing an effective cover letter using our product manager cover letter examples and templates.

This guide will show you:

  • A great product manager cover letter sample for you to use
  • Advice for a fantastic cover letter that will complement your product manager CV example
  • Why the cover letter is an essential part of your job application

Great product manager cover letter example

If you’re unsure where to begin writing your perfect cover letter, it is good to use a sample as inspiration. Here is a cover letter template to use as a guide:

Dear [Mr./Mrs./Ms. Name],
As an expert professional in product development, I was excited to see the opportunity arise for a product management role at [Company Name]. With over 15 years of experience in product management, I have a proven track record of successful product launches. I’m experienced in navigating product roadmaps to satisfy all stakeholders and displaying my project management skills.
In my previous role at [Company name], I oversaw the launch of more than 20 new products. I was responsible for the entire product life cycle, including strategic planning, requirements analysis, QA testing, and product launches. Senior management commended me on my budgeting and pricing skills, bringing in consistently profitable products. Over and above the profit margins, I also led an effective team within an agile methodology, demonstrating excellent communication skills to support my team.
With my considerable skill set and previous work experience, I believe I would be a valuable asset to your organisation. I am excited to take up a product manager position within an expanding company with ambitious growth plans. I look forward to speaking with you to discuss the role further.
[Your name]

Product manager cover letter tips using this example

Landing that new job is always a challenge. To get to a job interview after you have done your job search, take the time to use our CV builder and CV templates to create the perfect CV that is tailored to the advertised role. Then, you should use our cover letter builder to finish off your job application. These steps are vital if you want to land that dream product manager job. Here are five tips to keep in mind while writing your cover letter.

1. Always customize your cover letter.

Customizing your cover letter allows you to offer more detail and a personal touch. More importantly, it gives you the chance to address the specifics outlined in the job posting. You should use the keywords and phrases used in the job description (e.g., specific skills and requirements the role requires) and include these in your cover letter. This demonstrates you have taken the time to read about the role carefully and that you are a serious candidate.

2. Include your contact information in the header.

The hiring manager will need to get in touch with you about the progress of your application. They’ll need your full name, phone number, email address, location, and links to any professional networking or portfolio sites such as LinkedIn. Make these available and accessible at the top of your page.

3. Introduce yourself with a hook and list your main achievements.

In the introductory paragraph, get your most important achievements front and center. This quickly frames you as a viable candidate for the hiring manager. If your achievements are considerable, this will set you apart from others in their mind. In the cover letter sample, note how the applicant highlights 15 years of product management experience and has a track record of successful product launches. This information will entice the recruiter to continue reading.

4. Provide more information about how you’re the best fit for the job.

Building on your intro, expand on a few points to show why you will fit into the role. Describe both your hard and soft skills, and give some specifics on what you will bring to the role. It is a good idea to mention how your goals align with the company vision here. This shows you have considered the direction of the company and that, as a manager, you’re on board.

In the sample cover letter, the candidate provides examples of product launches and important activities from previous positions.

Don’t write too much here. When sharing skills, focus on two or three. You can always use bullet points to keep these concise.

5. Close with a call to action.

In your closing paragraph, thank the recruiter for their time, and show you are eager for a phone call or an invitation to interview. In this example, the applicant states, “I look forward to speaking with you,” which assumes the job interview and is a great way to shorten your job search.

FAQ: Product manager cover letter example

Q: Do I need a cover letter?

A cover letter is an essential component of any job application. Use it to differentiate you and your skills as a candidate. Go beyond just listing your certifications and experience in your CV. Writing an effective cover letter is a must, especially for managerial positions where competition can be fierce.

Q: How long should my cover letter be?

Regardless of the position you are applying for, a cover letter should be no more than three-quarters of a page. Certainly, it shouldn’t be longer than one page. Recruiters have to sift through many cover letters, so you don’t want to overload them with too much information. It should be enough to provide a concise overview. If the recruiter wants to know more, they’ll ask at the interview stage or view your online portfolio.

Q: Does this cover letter example work if I don’t have a lot of experience?

It is a challenge to get a managerial role without prior managerial experience. Nevertheless, this cover letter example still works. Simply adapt your achievements to whatever experience you do have that demonstrates you have the potential to succeed in the role.


Move your cover letter to the top of the yes pile!

Build my cover letter

We personalize your experience.

We use cookies in our website to ensure we give you the best experience, get to know our users and deliver better marketing. For this purpose, we may share the information collected with third parties. By clicking “Allow cookies” you give us your consent to use all cookies. If you prefer to manage your cookies click on the “Manage cookies” link below.

Manage Cookies