The Best Product Manager Cover Letter Example

A product manager oversees the life cycle of a product. This means you need to be involved in every stage of bringing a product to market, from product design to testing, from launches to ongoing analysis. 

However, before you get to satisfying customers, you’ll have to satisfy the hiring manager. Do this by writing an effective cover letter using our product manager cover letter examples and templates.

This guide will show you:

• A great product manager cover letter sample for you to use
• Advice for a fantastic cover letter that will complement your product manager CV example
• Why the cover letter is an essential part of your job application

If you’re unsure where to begin writing your perfect cover letter, it is good to use a sample as inspiration. Here is a cover letter template to use as a guide:

Landing that new job is always a challenge. To get to a job interview after you have done your job search, take the time to use our CV builder and CV templates to create the perfect CV that is tailored to the advertised role. Then, you should use our cover letter builder to finish off your job application. These steps are vital if you want to land that dream product manager job. Here are five tips to keep in mind while writing your cover letter.

1. Always customize your cover letter.

Customizing your cover letter allows you to offer more detail and a personal touch. More importantly, it gives you the chance to address the specifics outlined in the job posting. You should use the keywords and phrases used in the job description (e.g., specific skills and requirements the role requires) and include these in your cover letter. This demonstrates you have taken the time to read about the role carefully and that you are a serious candidate.

2. Include your contact information in the header.

The hiring manager will need to get in touch with you about the progress of your application. They’ll need your full name, phone number, email address, location, and links to any professional networking or portfolio sites such as LinkedIn. Make these available and accessible at the top of your page.

3. Introduce yourself with a hook and list your main achievements.

In the introductory paragraph, get your most important achievements front and center. This quickly frames you as a viable candidate for the hiring manager. If your achievements are considerable, this will set you apart from others in their mind. In the cover letter sample, note how the applicant highlights 15 years of product management experience and has a track record of successful product launches. This information will entice the recruiter to continue reading.

4. Provide more information about how you’re the best fit for the job.

Building on your intro, expand on a few points to show why you will fit into the role. Describe both your hard and soft skills, and give some specifics on what you will bring to the role. It is a good idea to mention how your goals align with the company vision here. This shows you have considered the direction of the company and that, as a manager, you’re on board.

In the sample cover letter, the candidate provides examples of product launches and important activities from previous positions.

Don’t write too much here. When sharing skills, focus on two or three. You can always use bullet points to keep these concise.

5. Close with a call to action.

In your closing paragraph, thank the recruiter for their time, and show you are eager for a phone call or an invitation to interview. In this example, the applicant states, “I look forward to speaking with you,” which assumes the job interview and is a great way to shorten your job search.