Marketing Manager Cover Letter Examples

If you want to be a marketing manager, then you will need to start by marketing yourself, and using our marketing manager cover letter examples is a great way to start.



Table of Contents

  1. Marketing manager cover letter example
  2. Marketing manager cover letter sample
  3. Great marketing manager cover letter example
  4. Tips for writing your marketing manager cover letter using this example
  5. FAQ: Marketing manager cover letter example

Marketing manager cover letter example

Marketing Manager Cover Letter Example
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Marketing manager cover letter sample

Job seekers who want to find a marketing position will need to put their best foot forward in every aspect of a job application. The ability to write a great professional CV is key, but your marketing cover letter can also make or break your job application. This article will show you how to write an effective cover letter to land a dream marketing job.


Great marketing manager cover letter example

Consider this marketing manager cover letter sample for inspiration when it comes to writing your cover letter:
Dear Mr. Smith,
I would like to state my interest in the marketing manager position at [company name]. Since completing my bachelor’s degree in business science at [University], I have had an intense interest in and passion for marketing strategy and brand design. This passion prompted me to seek out a professional marketing certification and enter my first marketing position with Johnson & Crane. Through three years of experience with them, I have honed my traditional and digital marketing skills.
Most recently, I have spent five years with White Sail Marketing in the position of assistant marketing manager. In this role, I have collaborated with graphic designers, writers, and editors on a range of projects. The most notable project I have worked on in this regard was for a start-up company called Hemp-Happy. As a company focusing on CBD-infused feminine hygiene products, they wanted a marketing campaign that suited their natural, sustainable personality and environmental values. I used color theory and basic design principles to create an organic color palette and considered market trends to create a marketing plan that addressed their self-professed values and their customers’ pain points. That first marketing campaign resulted in a 40% ROI for the brand in terms of sales post-launch.
I believe I would be a valuable addition to the team at [company name] and would like to reiterate my interest in the marketing manager position. As a dedicated, creative marketer, I believe I will fit in well with the company culture. I look forward to speaking with you about this at your convenience.
Jane Doe

Tips for writing your marketing manager cover letter using this example

This cover letter example is effective in a number of ways. Here are the three main lessons you can learn from this marketing cover letter example:
First paragraph: Introduce yourself with a hook and list your best achievements.
The first paragraph of this example gives a clear and effective introduction that addresses the needs of the job posting by providing details of the job seeker’s qualifications. Your own first paragraph should address the job description in the same way. Name the job title that you are applying for and give the main reason why you want to fill that role. Once you have done this, present the most important qualifications and experiences that make you the perfect fit to join the marketing team at that company.
Second paragraph: Give more information about how you’re the best fit for the job.

Your second paragraph should expand on the information given in the first paragraph. This is your chance to give additional information that proves your marketing and project management skills. In the example given, the focus is on a specific marketing project in the job seeker’s career and how she went about implementing her marketing plan. If you lack professional experience, you can focus on proving your soft and hard skills. Examples of skills that are useful to this role are:

  • Communication skills
  • Interpersonal skills
  • Search engine optimisation (SEO)
  • Public relations (PR)
  • Social media management
  • Exhibit at trade shows
  • New product launches

Third paragraph: Call to action

If you want to land a job interview, then creating a strong call to action is the most important writing tip for your professional cover letter. Your first and second paragraphs make a good first impression, but a call to action is what spurs a hiring manager to initiate follow-up contact.
If you want to ensure that your job search is successful, then you should also think about the visual impact of your CV and cover letter. Consider the possibility of cover letter templates, like those found via the CVHelp cover letter builder. The cover letter builder will ensure proper formatting, and you can use a matching CV template for best effect.

FAQ: Marketing manager cover letter example

Q: Do I really need a cover letter to get a marketing manager job?

Yes. Marketing is hugely competitive, so you need to take time to distinguish yourself from the other qualified candidates that apply for the job. A cover letter offers a unique chance to speak directly to hiring managers and provide additional information to support your job application. Consider using the CVHelp cover letter builder to ensure your cover letter is properly formatted.

Q: How long should my cover letter be to get a marketing manager job?

Your cover letter should be no more than one page in length, but 3/4 of a page is ideal. If your cover letter is too short, it gives the impression that you don’t have much experience. If it’s too long, the hiring manager won’t read it. About 250-350 words is the sweet spot.

Q: Will this cover letter example work if I don’t have a lot of experience?

Yes. You can use this cover letter if you have little professional experience. All you need to do is feature academic or unpaid experience instead. This can include internships, volunteer work, or even relevant coursework.


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