The Best Digital Marketing Cover Letter Examples

Digital Marketing requires a range of analytical, technical, and creative skills. Here’s how you can show those skills off in a digital marketing cover letter.

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The best digital marketing cover letter examples

A digital marketing specialist engages in various tasks showcasing analytical, creative and technical skills. Marketing professionals deliver marketing campaigns with thoughtful strategies to help deliver success for a business.

More and more, digital marketing skills are a significant feature in the requirements of any marketing job as candidates need to show expertise in fields like SEO, email marketing and Google Analytics.

To set yourself apart in a competitive field, you’ll need to demonstrate your knowledge of these skills in a well-crafted cover letter.

This guide will show you:

An excellent digital marketing cover letter template to use as inspiration
Why a professional cover letter is crucial to any job application
Some simple steps to creating the best cover letter for a digital marketing specialist position

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Great digital marketing cover letter example

Cover letter samples are a great way to get started on your cover letter. Here’s a short cover letter example:

[Header]

[Today’s Date]

[XYZ Company Address]

[Phone Number]

[HiringManager’sName@xyzcompany.com]

Dear Hiring Manager (e.g., Dear Mr./Mrs./Ms.),

I am applying for the Digital Marketing Specialist position at [company name]. I have [x] years of experience as an innovative digital marketer, implementing digital marketing campaigns with a proven track record of increasing brand awareness for my clients.

My skills and areas of expertise include the following: SEO optimisation, copywriting, knowledge of CSS and HTML, content marketing principles and managing social media channels. In my previous role at [company name], I developed a deep understanding of the target audience, working to grow the company’s LinkedIn account by 150% in six months, leading to increased conversions.

I am also a keen learner, continuously taking career development courses on top of my bachelor’s degree in Digital Marketing to keep up to date with the latest shifts in digital marketing technologies. I have been using these insights to manage and monitor traffic to our website and inform further marketing strategies. I believe I would be a valuable addition to your growing company’s marketing team with this growth mindset.

Thank you for taking the time to review my application. Please find attached my professional CV for a more in-depth account of my work history and achievements. I look forward to speaking with you to discuss the role further.

Sincerely,

[Your name]

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Cover letter writing tips using this example

Here are five tips to keep in mind while writing your cover letter:

1. Supply your contact information in the header.

You must make it as easy as possible for the recruiter to contact you. So, place your contact information in the header to be prominently visible.

Here are the contact details you should include:

Full name
Phone number
Email address (Gmail or other ‘professional’ email address)
Location
Professional profile or portfolio links, such as a LinkedIn profile

2. Always tailor your cover letter.

Each individual cover letter should be customised to show you are the perfect fit for the role. In the digital marketing specialist cover letter example above, the cover letter is tailored to the job posting. This allows you to use keywords explicitly mentioned in the job description. For example, if SEO optimisation is mentioned, then focus on that. Other job postings may prioritise graphic design skills; it’s your responsibility to find what the recruiter is looking for during your job search.

3. Introduce yourself with your main achievements.

In your first paragraph, start with your main strengths to catch the reader’s eye. This should refer to your career highlights, whether it be years of work experience, time spent as a digital marketing manager leading campaigns, or some specific stats evidencing your performance as a digital marketer. This needs to quickly frame you as a viable candidate for the hiring manager.

4. Expand on this to show you are the right fit.

Use the main body of your cover letter to demonstrate further you are the right fit for the role advertised. You should elaborate on your skills and give specifics as to how you will benefit the company. You can use bullet points in this section to keep it concise. The key is to help build a picture for the recruiter of how you will easily fit into the role and what you will bring to the team.

5. Sign off with a call to action.

Finish by thanking the recruiter for their time and encouraging them to take the next step. Do this by requesting a further discussion of the role at a job interview and reminding the recruiter to take a look at your digital marketing CV.

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FAQ: Digital marketing cover letter

Q: Do I need to write a cover letter?

Yes, you should always write a cover letter as it is an integral part of your job application. The cover letter encourages the recruiter to look at your CV, so it’s critical to get both right. Use our cover letter builder and CV builder to nail those documents for your digital marketing job application.

Q: How long should my cover letter be?

Your cover letter should be around 3/4 of a page and certainly no longer than a page. This should allow you to detail your digital marketing experience and skill set without overloading the recruiter. Remember, it’s just a prelude to a job interview.

Q: Does this cover letter example work if I don’t have a lot of experience?

Yes, you can still use this digital marketing cover letter sample even if you don’t have a lot of experience. Simply swap out references to previous marketing experience and substitute them for skills you have that will help you perform the role’s responsibilities.

Move your cover letter to the top of the yes pile!

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