Marketing director CV examples to help you build yours

As a marketing director, you’re directly responsible for many customers finding a company. How can you show off your skills to a new potential employer?



Table of Contents

  1. Marketing director CV examples
  2. What to highlight in a marketing director CV
  3. Structure of a marketing director CV
  4. Do’s and don’ts for a marketing director CV
  5. FAQ: Marketing director CV examples

Marketing director CV examples

A marketing director is responsible for the way a product makes its way from the store to the shopper’s home. Essentially, this is the person who convinces a shopper to purchase a product by using marketing campaigns, display setups, and even sometimes price and promotion decisions.

A marketing director has a significant impact on business development. A marketing professional needs to be good at their job to benefit the company they’re attached to. Here’s how you can create the perfect CV to showcase yourself as a marketing manager.

What to highlight in a marketing director CV

Your ability to utilise marketing strategies and create a marketing path that makes sense for a business is your biggest benefit as a marketing director. You must highlight all the ways you’ve been able to do this before or list the skills you have that will lead you to success in future endeavours.

Whether you’re showcasing your experience or skills with marketing programmes, a professional CV for a marketing director needs to convince a hiring manager that you’ll be a benefit to the company, and fit the exact requirements of the job, so paying close attention to the job posting is key.

Structure of a marketing director CV

Your marketing director CVs structure will necessarily depend on the CV format you choose. Most frequently, that format will be the chronological CV format, as marketing directors need the experience to succeed in the industry. Here’s how you can structure each section of your CV:

Contact information

In your header, include your full name, phone number, email address, city and postal code of residence and any professional links, like your LinkedIn profile.

Professional summary or career objective

The first element of your CV should be your professional summary or career objective. This is a short paragraph at the beginning of your CV that explains to a recruiter why you’re the best person for the job. A professional summary will typically be the best option for a director of marketing because it’s best for people with lots of experience. The career objective states your career goals and is better for applicants with less experience.


Marketing skills tend to include a wide variety of elements. Here are some bullet points you might want to include in your skills section:

  • Digital marketing (SEO, Google Analytics)
  • Market research
  • Project management
  • Improving conversions
  • Customer relationship management (CRM)
  • Influencer marketing
  • Email marketing
  • General marketing communications
  • Brand awareness
  • Budget management
  • Content marketing
  • Lead generation
  • Online marketing
  • Interpersonal skills
  • Public relations
  • Working with a marketing team

Both hard skills (knowledge and training needed for the job) and soft skills (personal traits that show how you approach work and working with others) are important for a marketing director CV, so include both in your skills section.

Work history

Your work history section is where you show your track record as a marketing director. Include up to 10 years of experience, including job titles that are similar to marketing director titles. Any examples of accomplishments where you’re in charge of marketing plans can help prove that you’re a good choice for this position.


To become a marketing director, you typically need at least a bachelor’s degree in a field like business. List your top education credential, and check marketing director CV examples to see what type of education other people typically include.

Do’s and don’ts for a marketing director CV

Here are a few key points to keep in mind as you write your marketing director CV:


  • Feature the skills you feel you’re best at. For example, if search engine optimisation is something you excel at, include it. Otherwise, include a different skill.
  • Discuss specific instances where you helped a company. Talking about a new product you introduced is better than just saying you have 10 years of experience.
  • Use the CVHelp CV Builder to create an attractive marketing director CV. Our CV Builder features CV templates that can accurately show off your work experience and knowledge with an organised presentation.


  • Include graphic design flourishes in place of important information. This makes it more difficult for an applicant tracking system (ATS) to parse your CV. An ATS scans CVs before they reach a hiring manager. If an ATS is unable to scan your CV, it may lead to an automatic rejection.
  • Put your grades in your education section. It’s typically not an important piece of information, and other academic honours, like cum laude, are better for the space.
  • List irrelevant work history. If you can’t connect a specific job to being a marketing director, don’t add it to your CV.

FAQ: Marketing director CV examples

Q: Do I need to include a cover letter for a marketing director application?

Yes. If you’re planning to apply as a marketing director, you should write a cover letter. Not only does a cover letter allow you to ask directly for the job interview, but it also shows that you care about getting the job, and further explain how you can benefit the company. Look at the marketing cover letter example to learn more about how you can structure a cover letter for your application.

Q: Do I need experience to get a marketing director job?

Yes. Getting a marketing director job hinges on your ability to apply your skills to the job itself, which means that you need some experience. However, don’t be worried if you don’t have experience as a marketing director. Focus on other experiences from previous jobs that show you have the knowledge and skills to succeed, as well as manage large projects.

Q: How do I change my marketing director CV to apply to different jobs?

When applying to multiple jobs, you should never use the same CV for each job. Instead, appeal to the human resources department’s specific needs by using CV keywords. Read through the job description and pinpoint key skills and requirements for the job, then apply them to your CV.

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