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A marketing director is responsible for the way a product makes its way from the store to the shopper’s home. Essentially, this is the person who convinces a shopper to purchase a product by using marketing campaigns, display setups, and even sometimes price and promotion decisions.
A marketing director has a significant impact on business development. A marketing professional needs to be good at their job to benefit the company they’re attached to. Here’s how you can create the perfect CV to showcase yourself as a marketing manager.
Your ability to utilise marketing strategies and create a marketing path that makes sense for a business is your biggest benefit as a marketing director. You must highlight all the ways you’ve been able to do this before or list the skills you have that will lead you to success in future endeavours.
Whether you’re showcasing your experience or skills with marketing programmes, a professional CV for a marketing director needs to convince a hiring manager that you’ll be a benefit to the company, and fit the exact requirements of the job, so paying close attention to the job posting is key.
Your marketing director CVs structure will necessarily depend on the CV format you choose. Most frequently, that format will be the chronological CV format, as marketing directors need the experience to succeed in the industry. Here’s how you can structure each section of your CV:
In your header, include your full name, phone number, email address, city and postal code of residence and any professional links, like your LinkedIn profile.
The first element of your CV should be your professional summary or career objective. This is a short paragraph at the beginning of your CV that explains to a recruiter why you’re the best person for the job. A professional summary will typically be the best option for a director of marketing because it’s best for people with lots of experience. The career objective states your career goals and is better for applicants with less experience.
Marketing skills tend to include a wide variety of elements. Here are some bullet points you might want to include in your skills section:
Both hard skills (knowledge and training needed for the job) and soft skills (personal traits that show how you approach work and working with others) are important for a marketing director CV, so include both in your skills section.
Your work history section is where you show your track record as a marketing director. Include up to 10 years of experience, including job titles that are similar to marketing director titles. Any examples of accomplishments where you’re in charge of marketing plans can help prove that you’re a good choice for this position.
To become a marketing director, you typically need at least a bachelor’s degree in a field like business. List your top education credential, and check marketing director CV examples to see what type of education other people typically include.
Here are a few key points to keep in mind as you write your marketing director CV:
Yes. If you’re planning to apply as a marketing director, you should write a cover letter. Not only does a cover letter allow you to ask directly for the job interview, but it also shows that you care about getting the job, and further explain how you can benefit the company. Look at the marketing cover letter example to learn more about how you can structure a cover letter for your application.
Yes. Getting a marketing director job hinges on your ability to apply your skills to the job itself, which means that you need some experience. However, don’t be worried if you don’t have experience as a marketing director. Focus on other experiences from previous jobs that show you have the knowledge and skills to succeed, as well as manage large projects.
When applying to multiple jobs, you should never use the same CV for each job. Instead, appeal to the human resources department’s specific needs by using CV keywords. Read through the job description and pinpoint key skills and requirements for the job, then apply them to your CV.
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